Why?

Do we humans always and only ever act in self interest?

Maybe.

What is true is that when we explain to people why we’re doing what we’re doing, we’re more likely to engage their heart.

And if we engage their heart, their head will follow and they’ll buy from you if you have something that solves a need for them.

Often companies say what they do, and maybe how they do it. But they often miss why.

We did take our own medicine and explain why we do what we do in our Vision (in the About section).

By the way, looking after People, and doing what’s right for the Planet, also leads to good, long-term, sustainable Profit. We’re not for organisations that are after a quick buck. But if you want to build something with lasting value, let’s talk.