Should there be four Ps, not just three Ps?

The Guardian’s economics editor, Larry Elliott, said: “... the story of the economy at the end of 2022 can be summed up by ‘the four Ps’: Pandemic, Putin, Politics and Price Inflation ... that continue to make this year so tough for so many people."

It got us thinking about what SMEs can do about this and that maybe there are a different four Ps to address where we're at?

Here at GoodWork, we've been talking about three Ps since we started - doing marketing that's good for People, doesn't harm the Planet, which yields better Profits for SMEs.

Maybe we can add a 4th one: staying Positive. Keeping a positive mindset and focusing on what you can do is maybe a good thought for 2023.